Video KILLEDthe Paragraph
One filmed interview becomes a month of short-form video on your LinkedIn. By the time a buyer books a call, they already know you and trust you.
How It Works
You show up once a month for a filmed conversation. I handle the planning, the filming, and the editing.
Plan
We start with a short call to map the thought leadership you are already sitting on. Recent wins, the opinions you hold strongly, the questions buyers keep asking you. You bring the expertise, and I turn it into talking points and a shot list for the shoot.
Based in San Diego. Every shoot in person, at your office.
The case for putting founders on camera.
of sole B2B decision-makers are now Millennials and Gen Z, who spend close to an hour a day on TikTok alone. The audience is already there. Most founders are not.
year-over-year growth in LinkedIn video viewership. The platform is pushing video harder than it has pushed anything since the feed itself.
more engagement on a founder's personal profile than on the company page, even with a smaller following. People follow people, not logos.
Based in San Diego.
Born and raised in Carlsbad. Every shoot is in person, at your office, and I'm always an hour or less away.
Meet Zach
Zach Metzger
Helping founders build credibility on LinkedIn through short-form video
200M+views
San Diego, California
Currently taking on a few founding clients
FounderYPAbout
I have been creating short-form content since 2019, across very different kinds of work: my own personal content, video editing tutorials, an education channel I grew to 230,000 followers, content for psychedelic-assisted treatment centers around the world, and music videos in LA for major-label artists like Diplo, Polo G, Jutes, Kylie Cantrall, and the All American Rejects. In all, my work has driven more than 200 million views across TikTok, Instagram, YouTube, and Facebook.
I tend to catch these waves early. When short-form took over the music industry, I was one of the producers artists in LA relied on for it. That same shift is now reaching the founder world, and almost no one serious is on it yet.
The Offer
One shoot becomes a month of short-form video for your LinkedIn.
What's included
- A planning call to map out what is worth filming.
- On-set direction to help you be natural on camera.
- Eight or more short-form videos a month, ready to post.
- A review call on every batch.
- A content calendar for what to post, and when.
Yours to use anywhere: LinkedIn, your website, other platforms, even email.
Engagements start at $2,000/month
I'm taking on a few founding clients.Book a call to see if it's a fit.
When did you last post a video on LinkedIn?
You already know you should be doing this. The hard part is starting, and that is just one short call. No deck, no pitch, just a conversation.